Metaverses - who needs them and why?Companies at the forefront of innovation

2022-10-26 11:20:25 By : Ms. Celia Wang

Matthew Ball, in his article “The Metaverse: What It Is, Where to Find it, and Who Will Build It”, published back in January 2020, named signs of what, in his opinion, the metaverse will be.One of the platforms is the computer game Fortnite, which has been integrating various brands on one platform for a long time.So, in April 2020, Travis Scott held a concert in the game;in December 2019, Disney hosted a virtual interview with the Star Wars director;Epic Games hosts various events in Fortnite tied to real-world releases, such as partnerships with DC, Nike, Lionsgate, Marvel, Microsoft, Sony and other brands.That is, Fortnite has already become a platform where different universes intersect.Another example is Facebook's VR project, which claims to become the main metaverse, the Horizon social environment.Among the features of Horizon is the tracking of eyes, faces and human movements, with the help of which VR avatars move more smoothly and can demonstrate facial expressions.In the US, the XR Consortium, which includes Google, HTC VIVE, Microsoft, Facebook Oculus, and Sony Interactive Entertainment, was formed to coordinate the development of the metaverse.In South Korea, 17 companies have formed the "Metaverse Alliance" with the support of the Ministry of Science and Infocommunication Technology.At the moment, the number of members of the alliance has already exceeded 200 companies, including SK Telecom Co., LG Uplus, Samsung Electronics Co., Hyundai Motor Co.Interest Ask!Second Life and VRchat are some of the good examples of metaverse trials, which is what we're talking about in this article.This is not quite another entry, the metaverse is presented as a new stage in the evolution of the Internet, but with its own cardinal differences.Second Life still remains a completely closed platform, interaction takes place within the game itself, to turn it into a metaverse, it is necessary, at a minimum, to make it a working economy with a universal currency and literally integrate the rest of the Internet into it, which is extremely difficult to do at the moment.